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Sunday, August 2, 2015

Mick Roberts was 49 years old, married with 4 children when he was diagnosed with emphysema caused from his years of smoking.

The ‘Mick Roberts’ campaign was devloped by Quit Victoria in 2011 after Mick approached them to tell his story hoping to encouarge others to quit smoking and prevent what he is going through.

Aim of campaign

  • To encourage smokers to quit now, by showing them the very real consequences of a smoking related illness, on their own quality of life and that of their loved ones.

Objectives of Campaign

  • Encourage smokers to realise and understand the very real consequences of smoking
  • Move smokers from thinking about how smoking, not only affects then physically but also emotionally
  • Make smokers conscious about the impact their smoking has on their loved ones
  • Encourage those who are currently thinking about quitting to actively plan a quit attempt

Key messages

Smoking takes lives
Smoking doesn’t only affect the smoker
It’s just not worth it – Quit now

Support for smokers

An important part of the campaign is to ensure that those who smoke know they can get professional help to quit by calling the Quitline on 13 QUIT (13 7848) for the cost of a local call. It is a confidential and non-judgmental service run by specially trained professionals. Other support options available are seeing a GP or pharmacist.

To order a FREE self help Quit Pack Call the Quitline on 13 QUIT (13 7848)
SMS your name and address to 0408 264 664
or click here
Online information
Visit QuitCoach
Download the My QuitBuddy free app