Quit Tasmania's latest campaign "Quit Stalling" was officially launched today.
The campaign, which was developed jointly by Quit Victoria and Cancer Institute NSW, encourages men that smoke to stop making excuses, get tough with yourself and Quit today.
To motivate those who smoke to make a quit attempt now, and to reframe quitting smoking as a strong and positive thing to do for themselves and family.
- To motivate those who smoke to make a quit attempt now.
- To create a sense of personal susceptibility regarding the signs and symptoms of smoking-related illness that the target audience may already be experiencing, creating a link between the short and long-term health consequences of smoking.
- To demonstrate that more is gained for (current or future) family wellbeing through quitting, rather than continuing to smoke.
- To reframe quitting smoking as the strong thing to do as opposed to smoking.
- It’s easy to find reasons to put off quitting, but the more you make excuses, the harder it may get. So, get tough with yourself and do it now.
- It takes strength to quit smoking.
- Quit smoking today and be a strong role model for your family.
- Stop putting off quitting and take action now to prevent symptoms worsening.
- Quit stalling. Quit today.
Although all people that smoke are the target audience, males aged 18-44 and those on low income are the primary target audiences in Tasmania.
When will the campaign air?
The campaign will initially air statewide for 4-weeks in Tasmania from 21 May 2017.