Campaigns
Separation
The Separation campaign was developed by Quit Victoria and first aired in Victoria in 2008. The campaign has also been aired in South Australia and New York State in the US.
When aired in Tasmania in May 2010 there was an overwhelming response from smokers with over 1000 people contacting the Quitline for information about quitting smoking. Many smokers said that the campaign had motivated them think about quitting as it highlighted the potential loss and devastation felt by loved ones, particularly children, that they could leave behind.
Here is one comment from a Quitline caller.
I have been a smoker for 25 years and have had 3 unsuccessful attempts at quitting. I have seen over and over again all the ‘shock’ campaigns for quitting that show you the horrible effects of smoking and the chemicals that I am inhaling with every cigarette but, yet, I still smoke.
I am a single mother of a teenage daughter, we saw the ‘Separation’ campaign and sat on the couch with our arms wrapped around each other and sobbed.
NOW I will quit smoking forever!!!
Thank you for finally showing me the light.
The campaign will air from October 25 through to November 12, 2010.
Want to quit?
An important part of any quit attempt is access to information and support. This is available through the Quitline telephone support service or by talking to your GP or Pharmacist.
The Quitline is a confidential and non-judgmental service run by specially-trained people. Quitline advisors know how hard it can be for smokers to quit for good, and that it can take several attempts. They can provide information on any aspect of giving up smoking. The Quitline can send free self-help materials and offers a free telephone call-back support service to help smokers through the quitting process.
To order a FREE self help Quit Pack
Call the Quitline on 13 QUIT (13 7848)
SMS your name and address to 0408 264 664
or click here.
