The Real Stories campaign was developed by Quit Tasmania, its first ever Tasmanian-designed media campaign. The campaign has been created to communicate a quit smoking message directly to smokers and features real people who have quit themselves, not actors.
These people share their personal stories to encourage and inspire others to follow their lead and quit smoking for good.
Quit smoking for the personal benefits; to improve your health, fitness and finances. Quit smoking for others; family, friends and the community.
Although all people that smoke are the target audience, males aged 18-44 and those on low income are the primary target audiences in Tasmania.
The campaign will air statewide for 4-weeks in Tasmania from 8 October 2017.
An important part of a campaign is to ensure that those wanting to quit smoking know they have access to free information and advice by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.
Quitline counsellors provide callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.
It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.
Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.
Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.