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Quit Stalling. Quit Today.

Campaign Background

Quit Stalling was developed jointly by Quit Victoria and Cancer Institute NSW.  Quit Stalling encourages those that smoke to make a quit attempt now. It’s easy to find reasons to put off quitting, but the more you make excuses, the harder it may get. Quit Stalling shows the inevitable consequences of not being honest with yourself and making the tough decision now.

The campaign follows one young male character who uses typical excuses to put off quitting (waiting for footy training to start, until his first child is born etc) until he is in his early forties and is already feeling the health consequences of smoking and seeing the impact it has on his own life and his young family.

Quit Stalling provides new information in a positive and relatable way, aiming to motivate those who smoke to stop delaying quitting and take action now. It reminds them of their desire to quit and of all the times they have previously said they would quit, but didn’t.

Campaign Aims

To motivate those who smoke to make a quit attempt now, and to reframe quitting smoking as a strong and positive thing to do for themselves and family.

Campaign Objectives

  • To motivate those who smoke to make a quit attempt now.
  • To create a sense of personal susceptibility regarding the signs and symptoms of smoking-related illness that the target audience may already be experiencing, creating a link between the short and long-term health consequences of smoking.
  • To demonstrate that more is gained for (current or future) family wellbeing through quitting, rather than continuing to smoke.
  • To reframe quitting smoking as the strong thing to do as opposed to smoking.

Key Messages

  • It’s easy to find reasons to put off quitting, but the more you make excuses, the harder it may get. So, get tough with yourself and do it now.
  • It takes strength to quit smoking.
  • Quit smoking today and be a strong role model for your family.
  • Stop putting off quitting and take action now to prevent symptoms worsening.
  • Quit stalling. Quit today.

Target Audience

Although all people that smoke are the target audience, males aged 18-44 and those on low income are the primary target audiences in Tasmania.

When will the campaign air?

The campaign will initially air statewide for 4-weeks in Tasmania from 21 May 2017.

Quit Support

An important part of a campaign is to ensure that those wanting to quit smoking know they have access to free information and advice by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.

Quitline counsellors provide callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.

To order a FREE self-help Quit Pack call the Quitline on 13 QUIT (13 7848)
SMS your name and address to 0408 264 664
or click here

Online Information

Quit Tasmania website
Online QuitCoach
My QuitBuddy free App

Quit Tasmania | Quit Stalling 30 sec