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Quit Stalling. Quit Today.

Campaign Background

Quit Stalling was developed jointly by Quit Victoria and Cancer Institute NSW.  The campaign encourages those that smoke to make a quit attempt now. It’s easy to find reasons to put off quitting, but the more you make excuses, the harder it may get, and shows the inevitable consequences of not being honest with yourself and making the tough decision now.

The campaign follows one young male character who uses typical excuses to put off quitting (waiting for footy training to start, until his first child is born etc) until he is in his early forties and is already feeling the health consequences of smoking and seeing the impact it has on his own life and his young family.

Quit Stalling provides information in a positive and relatable way, aiming to motivate those who smoke to stop delaying quitting and take action now. It reminds them of their desire to quit and of all the times they have previously said they would quit, but didn’t.

Campaign Aims

  • To motivate those who do smoke to make a quit attempt now, and to reframe quitting smoking as a strong and positive thing to do for themselves and family.

Campaign Objectives

  • To motivate those who smoke to make a quit attempt now.
  • To create a sense of personal susceptibility regarding the signs and symptoms of smoking-related illness that the target audience may already be experiencing, creating a link between the short and long-term health consequences of smoking.
  • To demonstrate that more is gained for (current or future) family wellbeing through quitting, rather than continuing to smoke.
  • To reframe quitting smoking as the strong thing to do as opposed to smoking.

Key Messages

  • It’s easy to find reasons to put off quitting, but the more you make excuses, the harder it may get. So, get tough with yourself and do it now.
  • It takes strength to quit smoking.
  • Quit smoking today and be a strong role model for your family.
  • Stop putting off quitting and take action now to prevent symptoms worsening.
  • Quit stalling. Quit today.

Target Audience

Although all people that smoke are the target audience, males aged 18-44 and those on low income are the primary target audiences in Tasmania.

When will the campaign air?

The campaign will air statewide for 4-weeks in Tasmania from 19 November 2017.

Quit Support

An important part of a campaign is to ensure that those wanting to quit smoking know they have access to free information and advice by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.

Quitline counsellors provide callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.

Want to Quit?

Click to order a free Quit Pack

Click to request a call from Quitline

Click to receive advice from the online QuitCoach

Click to download the free My QuitBuddy App

 

Campaign Resources
If you would like to promote the Quit message within your community, please complete the following order form to receive a community resource pack.

Quit Tasmania | Quit Stalling 30 sec

General

I like to smoke when I have a drink. Do I have to give up both?

It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.

What kinds of activities can I do when I feel the urge to smoke?

Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.

Some of my friends and family are smokers. What should I do when I'm with them?

Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.