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Real Stories campaign

Campaign Background

The Real Stories campaign was developed by Quit Tasmania, its first ever Tasmanian-designed media campaign. The campaign has been created to communicate a quit smoking message directly to smokers and features real people who have quit themselves, not actors. 

These people share their personal stories to encourage and inspire others to follow their lead and quit smoking for good.

Campaign Aims

  • To encourage and motivate people to quit by demonstrating, through real stories from past smokers, that quitting is possible.
  • To promote quitting as a journey, the campaign provides an insight from the perspective of smokers who have quit.

Campaign Objectives

  • Increase smokers’ self confidence and motivation to quit smoking.
  • Highlight the practical every day benefits of quitting.
  • Encourage those who are currently thinking about quitting to make a quit attempt.
  • Promote Quitline as the primary source of information and support.

Key Messages

Quit smoking for the personal benefits; to improve your health, fitness and finances. Quit smoking for others; family, friends and the community. 

Target Audience

Although all people that smoke are the target audience, males aged 18-44 and those on low income are the primary target audiences in Tasmania.

When will the campaign air?

The campaign will air statewide for 4-weeks in Tasmania from 8 October 2017.

Quit Support

An important part of a campaign is to ensure that those wanting to quit smoking know they have access to free information and advice by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.

Quitline counsellors provide callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.

Want to Quit?

Click to order a free Quit Pack

Click to request a call from Quitline

Click to receive advice from the online QuitCoach

Click to download the free My QuitBuddy App


Campaign Resources
If you would like to promote the Quit message within your community, please complete the following order form to receive a community resource pack.

Quit Tasmania | Real Stories - Gary Hill 30 sec


I like to smoke when I have a drink. Do I have to give up both?

It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.

What kinds of activities can I do when I feel the urge to smoke?

Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.

Some of my friends and family are smokers. What should I do when I'm with them?

Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.