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Sunday, December 18, 2016

Smoking...It's just not worth it.

Campaign Background

The Terrie’s Tip campaign, developed by the Centers for Disease Control and Prevention (CDC) in the United States, highlights the negative effects of smoking and reduced quality of life. It is a highly emotive and graphic campaign illustrating that cancer from smoking can have a devastating and debilitating impact on smokers’ lives.

The television advertisement features a testimonial from Terrie Hall, a 51 year old former smoker from North Carolina. Terrie was diagnosed with oral and throat cancer at the age of 40. Doctors advised her that they would have to remove her larynx. In this 30 second advertisement Terrie tells us about the impact smoking has had on her daily life after she was diagnosed with throat cancer and had her voice box removed. Viewers are taken through her morning routine: inserting a set of false teeth, putting on a wig, fitting an artificial voice box inside a hole in her neck and tying a scarf to hide her tracheotomy. Terrie passed away in September 2013, aged 53 after the cancer spread to her brain.

 

Aim of Campaign

  • To encourage those that smoke to quit by informing them of the negative effects smoking can have on their quality of life.

 

Objectives of Campaign

  • Increase awareness of the health consequences of smoking. In particular throat and oral cancers.
  • Highlight the negative impact smoking has on quality of life.
  • Prompt those ready to quit to actively make a quit attempt.

 

Key message

Cancer caused from smoking can have a devastating and debilitating impact on a person’s quality of life.

 

Target Audience

Although all people that smoke are the target audience, those aged 20-44 and low SES are the primary target audience for campaigns in Tasmania due to high rate of smoking among this group.

 

When will the campaign air?

The Terrie’s Tip campaign will air statewide in Tasmania from 18 to 31 December, 2016. The advertisement has been classified and given a PG rating.  This means that the advertisement can only be broadcast: Weekdays 8.30am - 4.00pm, Weekdays 7.00pm - 6.00am and Weekends 10.00am - 6.00am, except during P (Preschool) and C (Children’s) programs or adjacent to P or C periods.

 

Support for smokers

An important part of a campaign is to ensure that those wanting to quit smoking know have access to information and advice by calling Quitline on 13 QUIT (13 7848) for the cost of a local call. Quitline is a free confidential and non-judgmental service run by specially trained professionals.

 

Quitline counsellors provide callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.

To order a FREE self help Quit Pack Call the Quitline on 13 QUIT (13 7848)
SMS your name and address to 0408 264 664
or click here
Online information www.quittas.org.au
Visit QuitCoach www.quitcoach.org.au
Download the My QuitBuddy free app