Skip to main content

Suffering Every Minute

Campaign overview

The campaign, which was developed by the US Centres for Disease Control and Prevention in 2011, includes a powerful television advertisement depicting the shocking effects of smoking-related lung cancer, and how dying from this disease is rarely quick and never painless.

The advertisement uses highly emotive and graphic imagery to illustrate that cancer from smoking can have a devastating and debilitating impact on smokers’ lives.

The advertisement ends with the line “When smoking leads to lung cancer, you suffer every minute of every day”. The campaign advertisement encourages people to visit the Quit Tasmania website for quitting information and support.

Almost 27,000 Australians are still living who have been diagnosed with lung cancer in the previous 32 years (from 1982 to 2013).

Objectives of campaign:

  • Educate those that smoke to understand that dying from a smoking related lung cancer is rarely quick or painless
  • Encourage those that smoke to realise the very real negative impact smoking has on quality of life
  • Prompt those that smoke to take action and quit smoking today
  • Provide support and information to those wanting to quit smoking through the Quitline 13 QUIT (13 7848) and the website

Target audience

Although all smokers are the target audience, the primary audiences for the campaign are males aged 18-44 and those on low income.

Quit support

An important part of any Quit campaign is to ensure that those wanting to quit smoking can access information, advice and support by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.

Quitline provides callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.

Want to Quit?

Click here to order a free Quit Pack

Click here to request a call from Quitline

Click here - Choosing the best way to quit

Click here to receive advice from the online QuitCoach

Click here to download the free My QuitBuddy App

Click here to refer a client to Quitline to receive free information, advice and support

Past campaigns

Click here to view past campaigns


Campaign Resources
If you would like to promote the Quit message within your community, please complete the following order form to receive a community resource pack.

Quit Tasmania | Suffering Every Minute - Lung Cancer (30 sec)


I like to smoke when I have a drink. Do I have to give up both?

It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.

What kinds of activities can I do when I feel the urge to smoke?

Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.

Some of my friends and family are smokers. What should I do when I'm with them?

Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.

What benefits can be expected from stopping smoking?
What's the best way to stop smoking?

When you are thinking about stopping, talk to an expert about what's involved - e.g. Quitline, pharmacists or your GP. Find out whether one of the proven pharmaceutical treatments like NRT or Zyban would be right for you - they can double your chance of success. Get your friends and family involved as they can give you moral support. Then pick a day and stick to it.