Michael Roberts came in contact with Quit early in 2011. After hearing how his smoking-caused disease was affecting his quality of life and the quality of life of his family, Quit decided to work with him to tell his story more broadly, and communicate to the public the message that smoking doesn’t have to kill you to take away your quality of life.
Although all smokers are the target audience, the primary audiences for the campaign are males aged 18-44 and those on low income.
An important part of any Quit campaign is to ensure that those wanting to quit smoking can access information, advice and support by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.
Quitline provides callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.
It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.
Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.
Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.
When you are thinking about stopping, talk to an expert about what's involved - e.g. Quitline, pharmacists or your GP. Find out whether one of the proven pharmaceutical treatments like NRT or Zyban would be right for you - they can double your chance of success. Get your friends and family involved as they can give you moral support. Then pick a day and stick to it.