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You Quit You Win.

Campaign overview

You Quit You Win is an episodic style campaign that encourages those that smoke to view quitting as a positive thing – specifically that when you quit you give up the many negative aspects of smoking such as coughing, running out of breath, feeling judged, the expense, standing outside in social situations, hiding your smoking from the kids, being controlled etc.

The campaign was jointly developed by the Cancer Institute NSW and Cancer Council Victoria in 2017.

Key message:

  • Quit smoking, and you quit all the crap that goes with it.

Objectives of campaign:

  • Reframe quitting as positive by focusing on the gains from quitting
  • Increase personal relevance by focusing on what smokers experience now
  • Build confidence to quit by offering encouragement through the tagline and end-frame
  • Reassess the importance of quitting (for those who have already assessed quitting as important)
  • Show that more is gained than lost by quitting
  • Provide support and information to those wanting to quit smoking through the Quitline 13 QUIT (13 7848) and the website

Target audience

Although all people that smoke are the target audience, males aged 18-44 and those on low income are the primary target audiences in Tasmania.

Quit support

An important part of any Quit campaign is to ensure that those wanting to quit smoking can access information, advice and support by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.

Quitline provides callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.

Want to Quit?

Click here to order a free Quit Pack

Click here to request a call from Quitline

Click here - Choosing the best way to quit

Click here to receive advice from the online QuitCoach

Click here to download the free My QuitBuddy App

Click here to refer a client to Quitline to receive free information, advice and support

Past campaigns

Click here to view past campaigns


Campaign Resources
If you would like to promote the Quit message within your community, please complete the following order form to receive a community resource pack.

Quit Tasmania | You Quit. You Win. (30 sec)


I like to smoke when I have a drink. Do I have to give up both?

It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.

What kinds of activities can I do when I feel the urge to smoke?

Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.

Some of my friends and family are smokers. What should I do when I'm with them?

Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.

What benefits can be expected from stopping smoking?
What's the best way to stop smoking?

When you are thinking about stopping, talk to an expert about what's involved - e.g. Quitline, pharmacists or your GP. Find out whether one of the proven pharmaceutical treatments like NRT or Zyban would be right for you - they can double your chance of success. Get your friends and family involved as they can give you moral support. Then pick a day and stick to it.