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Michael Roberts

Campaign overview

Michael Roberts came in contact with Quit early in 2011. After hearing how his smoking-caused disease was affecting his quality of life and the quality of life of his family, Quit decided to work with him to tell his story more broadly, and communicate to the public the message that smoking doesn’t have to kill you to take away your quality of life.

Objectives of campaign:

  • Encourage those that smoke to realise and understand the very real consequences of smoking
  • Move them from thinking about how smoking not only affects then physically but also emotionally
  • Make people aware of the impact a smoking related illness can have on loved ones
  • Encourage those who are currently thinking about quitting to take action and quit today

Target audience

Although all smokers are the target audience, the primary audiences for the campaign are males aged 18-44 and those on low income.

Quit support

An important part of any Quit campaign is to ensure that those wanting to quit smoking can access information, advice and support by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.

Quitline provides callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.

Want to Quit?

Click here to order a free Quit Pack

Click here to request a call from Quitline

Click here - Choosing the best way to quit

Click here to receive advice from the online QuitCoach

Click here to download the free My QuitBuddy App

Click here to refer a client to Quitline to receive free information, advice and support

Past campaigns

Click here to view past campaigns


Campaign Resources
If you would like to promote the Quit message within your community, please complete the following order form to receive a community resource pack.

Quit Tasmania | Meet Mick 30sec


I like to smoke when I have a drink. Do I have to give up both?

It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.

What kinds of activities can I do when I feel the urge to smoke?

Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.

Some of my friends and family are smokers. What should I do when I'm with them?

Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.

What benefits can be expected from stopping smoking?
What's the best way to stop smoking?

When you are thinking about stopping, talk to an expert about what's involved - e.g. Quitline, pharmacists or your GP. Find out whether one of the proven pharmaceutical treatments like NRT or Zyban would be right for you - they can double your chance of success. Get your friends and family involved as they can give you moral support. Then pick a day and stick to it.