The campaign, which was developed by the US Centres for Disease Control and Prevention in 2011, includes a powerful television advertisement depicting the shocking effects of smoking-related lung cancer, and how dying from this disease is rarely quick and never painless.
The advertisement uses highly emotive and graphic imagery to illustrate that cancer from smoking can have a devastating and debilitating impact on smokers’ lives.
The advertisement ends with the line “When smoking leads to lung cancer, you suffer every minute of every day”. The campaign advertisement encourages people to visit the Quit Tasmania website for quitting information and support.
Almost 27,000 Australians are still living who have been diagnosed with lung cancer in the previous 32 years (from 1982 to 2013).
Although all smokers are the target audience, the primary audiences for the campaign are males aged 18-44 and those on low income.
An important part of any Quit campaign is to ensure that those wanting to quit smoking can access information, advice and support by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.
Quitline provides callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.
It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.
Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.
Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.
When you are thinking about stopping, talk to an expert about what's involved - e.g. Quitline, pharmacists or your GP. Find out whether one of the proven pharmaceutical treatments like NRT or Zyban would be right for you - they can double your chance of success. Get your friends and family involved as they can give you moral support. Then pick a day and stick to it.