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16 Cancers.
Campaign overview

This hard-hitting campaign highlights both the common and lesser known cancers that can be caused by smoking and emphasises the immediate and long-term consequences.

The 16 Cancers campaign aims to encourage smokers to quit by informing them of the negative effects of smoking and showing the impact a smoking-related illness can have on a person’s quality of life.

The campaign was developed by the Make Smoking History campaign in Western Australia and includes powerful television advertisements depicting the shocking effects of smoking-related cancers and their capacity to take away life’s simple pleasures, such as speaking and eating.

The advertisements use highly emotive and graphic imagery to illustrate that cancer from smoking can have a devastating and debilitating impact on smokers’ lives.

Objectives of campaign:

  • Encourage smokers to realise and understand the large number of cancers caused by smoking
  • Encourage smokers to realise the negative impact smoking has on their quality of life
  • Prompt those who are currently thinking about quitting to actively plan a quit attempt
  • Provide support and information to those wanting to quit smoking through the Quitline 13 QUIT (13 7848) and the website

Target audience

Although all people that smoke are the target audience, males aged 18-44 and those on low income are the primary target audiences in Tasmania.

When will the campaign air?

The campaign will air statewide in Tasmania from Sunday 14 October 2018.

Quit support

An important part of any Quit campaign is to ensure that those wanting to quit smoking can access information, advice and support by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.

Quitline provides callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.

Want to Quit?

Click here to order a free Quit Pack

Click here to request a call from Quitline

Click here - Choosing the best way to quit

Click here to receive advice from the online QuitCoach

Click here to download the free My QuitBuddy App

Click here to refer a client to Quitline to receive free information, advice and support

Past campaigns

Click here to view past campaigns


Campaign Resources
If you would like to promote the Quit message within your community, please complete the following order form to receive a community resource pack.

Quit Tasmania | 16 Cancers 45sec


I like to smoke when I have a drink. Do I have to give up both?

It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.

What kinds of activities can I do when I feel the urge to smoke?

Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.

Some of my friends and family are smokers. What should I do when I'm with them?

Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.

What benefits can be expected from stopping smoking?