This hard-hitting campaign highlights both the common and lesser known cancers that can be caused by smoking and emphasises the immediate and long-term consequences.
The 16 Cancers campaign aims to encourage smokers to quit by informing them of the negative effects of smoking and showing the impact a smoking-related illness can have on a person’s quality of life.
The campaign was developed by the Make Smoking History campaign in Western Australia and includes powerful television advertisements depicting the shocking effects of smoking-related cancers and their capacity to take away life’s simple pleasures, such as speaking and eating.
The advertisements use highly emotive and graphic imagery to illustrate that cancer from smoking can have a devastating and debilitating impact on smokers’ lives.
Although all people that smoke are the target audience, males aged 18-44 and those on low income are the primary target audiences in Tasmania.
The campaign will air statewide in Tasmania from Sunday 14 October 2018.
An important part of any Quit campaign is to ensure that those wanting to quit smoking can access information, advice and support by calling Quitline on 13 QUIT (13 7848). Quitline is a free confidential and non-judgmental service provided by people specifically trained in smoking cessation.
Quitline provides callers with information on all aspects of giving up smoking. Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.
It is best to avoid drinking alcohol for the first 3 months after quitting because drinking lowers your chances of success at quitting. It helps to drink a lot of water and other non-alcoholic drinks when you are trying to quit.
Talk with someone, go for a walk, drink water, or get busy with a task. Reduce your stress by taking a hot bath, exercising, or reading a book.
Tell them that you are quitting, and ask them to assist you in this effort. Specifically, ask them not to smoke or leave cigarettes around you.