It’s easy to find reasons to put off quitting, but the more you make excuses, the harder it may get.
Quit Stalling shows the inevitable consequences of not being honest with yourself and making the tough decision now.
This hard-hitting campaign highlights both the common and lesser known cancers that can be caused by smoking and emphasises the immediate and long-term consequences.
You Quit You Win is an episodic style campaign that encourages those that smoke to view quitting as a positive thing.
Mick has emphysema as a result of years of smoking. This campaign is his way of getting people to stop smoking before it's too late.
The Real Stories campaign was created to communicate a quit smoking message directly to those that smoke and features real people who have quit themselves, not actors.
When smoking leads to lung cancer, you suffer every minute of every day.
If you continue to smoke, you're one cigarette closer to cancer.