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Sunday, February 5, 2017

16 Cancers campaign overview
This hard-hitting campaign highlights both the common and lesser known cancers that can be caused by smoking and emphasises the immediate and long-term consequences these cancers can have on a person's life.

The campaign, which was developed by the Make Smoking History campaign in WA, includes powerful television advertisements depicting the shocking effects of smoking-related cancers and their capacity to take away life’s simple pleasures, such as speaking and eating.

The advertisements use highly emotive and graphic imagery to illustrate that cancer from smoking can have a devastating and debilitating impact on smokers’ lives.

Aim of the campaign

  • The 16 Cancers campaign aims to encourage smokers to quit by informing them of the negative effects of smoking and showing the impact a smoking-related illness can have on a person’s quality of life.

 Objectives of the campaign

  • Encourage smokers to realise and understand the large number of cancers caused by smoking.
  • Encourage smokers to realise the negative impact smoking has on their quality of life.
  • Prompt those who are currently thinking about quitting to actively plan a quit attempt.
  • Provide support and information to those wanting to quit smoking through the Quitline 13 7848 and the website.

Want to Quit for Good?

An important part of any campaign is to ensure access to information and support, which is available through the Quitline telephone support service or by talking to your GP or Pharmacist.

The Quitline is a free confidential and non-judgmental service run by specially-trained people. Quitline counsellors know how difficult it can be for smokers to quit for good, and that it may take several attempts to be successful.

Quitline counsellors provide information on all aspects of giving up smoking as well as free self-help materials. Quitline also offers a free telephone call-back support service to help smokers through the quitting process.


To order a FREE self help Quit Pack

Call the Quitline on 13 QUIT (13 7848)

SMS your name and address to 0408 264 664

or click here.