What will be doesn’t have to be.
Quit Tasmania’s latest campaign ‘Last Dance’, was developed by Quit Victoria and will air on Tasmanian television screens from January 26, 2014 to encourage Tasmanian smokers to Quit for Good.
This very emotive commercial depicts a man dying of a smoking-caused disease sharing a tender moment with his wife as she cares for him during the final stages of his illness. The aim of the campaign is to encourage smokers to consider the impact not quitting will have on their lives, now and in the future. This campaign will hit a chord with both smokers and non-smokers. However, it is not the intention of this campaign to offend or upset the audience, but rather depict the realistic consequences that smoking can have on lives.
Aim of Campaign
The aim of the campaign is to motivate smokers to quit now by making them consider the impact not quitting will have on their lives, now and in the future and showing the consequences of not quitting now.
Objectives of Campaign
Highlight to smokers that they already have all the reasons they need to quit now
Show that the answer to avoiding regret is quitting now
Encourage those who are currently thinking about quitting to actively plan a quit attempt
Support for smokers to quit
An important part of the campaign is making sure that smokers know they can get professional help to quit by phoning the Quitline on 13 QUIT (13 7848) for the cost of a local call. It is a confidential and non-judgmental service run by specially trained professionals.
Quitline counsellors provide callers with information on any aspect of giving up smoking. The Quitline also provides free self-help materials and offers a free telephone callback support service to help smokers through the quitting process.
Smokers can also access information and support by talking to their GP or Pharmacist.
To order a FREE self help Quit Pack
Call the Quitline on 13 QUIT (13 7848)
SMS your name and address to 0408 264 664
or click here >