The Triggers campaign aims to assist smokers to recognise, and effectively respond to, the impulse to smoke.
Triggers represents a new frontier for anti-smoking campaigns – the first-ever animated anti-smoking campaign about how to quit for good.
The main objectives of campaign are to:
Encourage smokers to identify their triggers and come up with their own ways of dealing with them.
To make smokers feel more confident they can quit by thinking ahead and being prepared.
The first step to quitting is knowing your triggers. Thinking ahead and being prepared can be the key to quitting for good.
The majority of smokers want to quit. Most have tried and keep failing - they know it isn’t easy.
Preparation is fundamental to a successful quitting attempt - to expect and predict smoking triggers and have already worked out ways to deal with them.
The Triggers campaign targets smokers in the contemplation, preparation and action phases of the quitting process, and aims to increase their confidence, motivation and ability to quit by leveraging their intention and desire to quit and their willingness to try again.
Triggers is a ‘positive’ style campaign, which when focus tested was seen by smokers as a refreshing and worthy approach.
The Triggers campaign was developed and produced by Quit Victoria in collaboration with the Quit’s creative agency, JWT Melbourne. The animation production company involved in the campaign was Animade, based in London, UK.
Support for smokers
An important part of any campaign is making sure that those who smoke know they can get professional help to quit by calling the Quitline on 13 QUIT (13 7848) for the cost of a local call. It is a confidential and non-judgmental service run by specially trained professionals.
Other support options are to discuss quitting with a GP or Pharmacist.
To order a FREE self help Quit Pack Call Quitline on 13 QUIT (13 7848)
or SMS your name and address to 0408 264 664
or click here