In 2005, Zita Roberts, a 37 year old mother of three who was terminally ill from lung cancer caused by her smoking, approached the Australian Council on Smoking and Health (ACOSH) eager to share her experience. ACOSH referred Zita to Make Smoking History (WA) who facilitated an opportunity for her to tell her story on Channel 7’s Today Tonight program.
Zita wanted to share her story in the hope that she would encourage others to quit and save them from a similar fate. Zita’s story proved to be so powerful that with the generous permission from Channel 7, Zita and family, Make Smoking History obtained the raw footage from the Today Tonight segment for use in developing a state-wide mass media campaign. The campaign included a series of advertisements that looked at the devastating effects of Zita’s illness not just on herself, but on her family.
The end result was a compelling and emotional campaign which prompted many smokers to quit for good. ‘Zita’ remains one of Make Smoking History’s most recognised and successful campaigns to date.
Sadly, Zita passed away in 2007. Zita’s family has generously allowed the campaign to once again be used with Zita’s children bravely adding their own personal messages to their mother’s campaign.
Aim of the Campaign
To encourage smokers to quit by informing them of the negative effects of smoking and showing the impact a smoking-related illness can have on a person’s loved ones.
Objectives of the campaign
Encourage smokers to realise and understand the damage cigarettes causes to their health
Encourage smokers to realise the negative impact smoking has on their loved ones
Prompt those who are currently thinking about quitting to actively plan a quit attempt
Support for Smokers to Quit
An important part of a Quit campaign is to ensure that smokers know they can get the information and support they require:
To order a FREE self help Quit Pack Call the Quitline on 13 QUIT (13 7848)
SMS your name and address to 0408 264 664
or click here
Advice and support from a GP or Pharmacist
Online information www.quittas.org.au
Visit QuitCoach www.quitcoach.org.au
Download the My QuitBuddy free app